White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. They complete a number of activities that bring search results – crawling, scanning and storing (or index), courses of action, measuring pertinence, and recovering. However, not all content is indexed. And the common belief is people generally scan and review the first two pages of the SERP. The solution that this siteimplemented was to add internal canonical tags to all the pages.